Founded in 2003 by Mikey, Lee, and Will, Trapstar was conceived as a collective that represented the voice of the streets. Fuelled by a love for music, art, and the pulse of the city, the trio set out to create a brand that reflected the raw energy and attitude of urban life. They envisioned a platform where fashion could intertwine with self-expression, sending a powerful message to the world.

From Mixtapes to Fashion Staples

Trapstar’s rise to prominence was propelled by its strategic fusion of music and fashion. Inspired by the mixtape culture, the brand used its clothing as a canvas to showcase designs that were both rebellious and thought-provoking. Their iconic “TRAP” logo, influenced by street signage, became synonymous with the brand, embodying its edgy aesthetic.

The Celebrity Endorsement

Trapstar’s unique blend of street culture and high fashion caught the attention of celebrities and musicians. Collaborations with artists like Rihanna and A$AP Rocky catapulted the brand into the international spotlight. As Trapstar’s pieces began appearing on red carpets and in music videos, it solidified its position as a trailblazer in the streetwear scene.

Cultural Commentary

More than just a clothing line, Trapstar uses its designs to comment on societal issues. The brand’s collections often serve as a canvas for thought-provoking statements, sparking conversations about identity, inequality, and urban life. Trapstar’s ability to merge fashion with cultural commentary has garnered a devoted following that resonates with its message.

Global Influence

With flagship stores in London and Shanghai, Trapstar has successfully expanded its reach across continents. Its collaborations with renowned brands and designers have further cemented its place as an influential force in fashion. Trapstar’s impact is not limited to clothing; it has extended its creative vision to art installations, events, and music, creating a multi-dimensional experience for its audience.